Just before the onset of the coronavirus pandemic, I squeezed in a ski trip to Idaho with my family. At that time, I was working on a large hospitality account - rebranding a resort in the Bahamas, and had a couple of smaller retainer clients. I also spent a good amount of time and krónur crossing the Atlantic between our homes in Manhattan and Reykjavik. Life was sweet.
Though it’s often crazy and stressful living that freelancer lifestyle - including when I took on a project with Ivanka Trump in NYC. I was too curious to say no while too embarrassed to share it with my people. It was possibly the oddest vibes I’ve experienced with any gig. Starting with the posed rifle holding security guards, followed by the elevator opening on floors that housed dubious businesses, and then gazing up at the family picture above my desk (Donald and all).
During the Idaho ski trip my hospitality clients went on a hiatus and dropped me, retailers closed their doors, theatres went dark, and hoarding of toilet paper, pasta and canned food took place. We made it home just in time before the end of the world as we knew it. And while our grocery store was still stocked with all the hot items including T.P.
Nine months later, I’ve said my goodbyes to “normal”. In a non-depressing way. Simply departed with the life I had before. Many of us live without divisions in our new everyday lives. Not only because we’re not traveling - but because our entire world has been reshuffled within our homestead.
And now more than ever people are in need of mentorship and mentor programs, going back to school, and building communities (mostly online). It might not be easy to change direction or build a new career during this hardship-filled time, while being highly desirable timing. It might be an offbeat time to study acrobatics - but building a crochet business might be a winner. The tools available to us to build our online businesses have reached a new high.
It was in the midst of the white supremacist outburst in Virginia when Biden decided to run for President. During that horrendous event he heard that voice in his head and later became the oldest person in America to land the big gig. Leaving us thinking, there couldn’t be a more suitable time to shake things up and breathe empowerment.
This is also when I decided to jump out of my comfort zone and join twenty other entrepreneurial spirits in a one year global mastermind program. There I’m guided to elevate my copywriting & consulting business, work with new clients, reset my values, and develop new products and services. Facing all kinds of situations that previously felt sticky, but now are becoming somewhat figureoutable - at least sans sweaty palms.
I guess this is all to say that “normal” as we know it isn’t coming back. I believe that we’ve grown out of our normalcy. Our lives have become less charged. We’ve finally recognized that we’re here to save the planet, travel less, look out for one another, fight for justice, rethink empowerment, give back to the communities, run our own small businesses, and work together sans hierarchy. The micromanaging era has been left in the rear mirror along with the Trumpers.
Text: Anna Rosa Parker